Who is
?
A Trusted Partner In Advertising
For over 35 years, POG Cinema Advertising has been delighting cinema attendees with an engaging mix of trivia, puzzles, ads, and previews. By creating a cinema preshow that is fun to watch and easily accessible to local businesses, POG Cinema Advertising provides ad clients a unique and engaging way to interact with their local community. Advertising in a movie theater has never been easier!
Our History
Florida Times Union article from May 9th, 1994 featuring POG’s founders Clarke and Martha Mazza.
POG Cinema Advertising started in 1984 when Clarke Mazza, the founder and eager entrepreneur, tried to buy cinema advertising for his small business. Clarke was a music instructor looking for affordable advertising on-screen at the local AMC theater. He was shocked to discover that they were charging $1200 per month to produce and show advertisement slides, and there wasn’t even audio! Clarke recognized there was a better and more affordable way to run advertisements at the cinema. With this idea, Clarke went on to create Pot O’ Gold Cinema Advertising (also known as POG). Clarke’s mission was to help other small businesses get their advertisements shown at their local theaters and to help the theaters make more revenue from their advertising.
Pot O’ Gold started small, with only four local movie screens in Jacksonville, FL. Clarke had his own equipment and was making the advertisements himself. As time went on, the business continued to grow, and he started bringing in new employees to help keep up with the rapidly changing movie theater advertising business. Now, POG has grown into a team of graphic artists, sales representatives, technical and administrative professionals who strive for customer service excellence every day.
Our preshow mascots – The Cinemission Crew
The POG team works out of Jacksonville, Florida and serves clients in over thirty-five different states across the country selling, producing and showing custom advertisements for POG’s pre-show advertising program. A lot has changed over the years, but the one thing that has stayed the same is Pot O’ Gold is determined to provide the best possible customer service and to establish long-term relationships with its clients and advertisers.
Our Philosophy
Sell It Right
It all starts with setting the right expectations. We act as your consultant and never use false promises or shady sales tactics.
Produce It Right
Quality work is essential. Our design experts work directly with you to create an ad that you and the viewers will be sure to love.
Show It Right
From amazing personnell to proprietary software, we use several tools to keep our show running smooth and error-free.
Service It Right
We believe our partnership doesn't end once we put you on screen. Our team is always here to help in any way we can.
